6950 Spinach Drive

Mentor, OH 44060

Entering “Referral Zone” marketing

If you or one of your employees is speaking with a happy client, and they are raving about what you did for them, you have just entered the “Referral Zone” .  This is that perfect time to ask them if they know anyone that could benefit from using your shop.  But the trick is, don’t wing it. As the Boy Scouts say, “Be Prepared!”  Have a short script written up and practiced a number of times so that it sounds very natural, but gets the points across.

Your customers are your best salesmen.
Your customers are your best salesmen.

Even something as simple as “That is great that you are happy with us, we really like customers like you and we are always looking to add more of them.  Would it be possible for you to share a few names of friends and family that might benefit from coming to our company?”  

Have a simple form available for them to complete on a clipboard and be sure to let them know that it is appreciated if they do fill them out.  In addition, whether they accept or not, have some sort of printed referral card to give them.  If they did fill out the form you can respond “and if you run into anyone else, here are some additional cards to pass along.” or if they did decline, “I totally understand, many people like to keep their information private, but if you do run into anyone that could use our services, here are some cards to pass along.”

If you have any questions, about this or any other marketing questions, drop us a line atcorey@mylocalmediamarketing.com   We are always here to help. 

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The stages of a customer

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