Is your marketing “All In”?

Everyone has something going on in their mind all the time. How are you going to stand out and get noticed?

From the time someone wakes up until they close their eyes at night, they are bombarded with marketing messages. Current research is saying up to 5,000 a day. How are you going to make your message any different?
One way is to bring a current event into your marketing mix. As you probably have noticed, there is a little basketball game going on tonight in Cleveland. It is all over the media and even non-basketball fans have begun following the game. So this event is being drilled into everyone’s mind over and over. By tying in your promotion to the event, it immediately makes you unique.

I recently received an email from a local party center/restaurant that was offering specials on Red Wine and Gold Brews to match the Cavs colors. On top of that, they were offing $5 off if you were wearing Cavs gear when you came in. How easy was that? Simple promotion blasted out in an email. In comes some business.

But you might be saying to yourself, I’m not a restaurant. How about one of the following:

contest of guess the final score for any brick and mortar business
discount if you have a Cavs sticker on your car for a repair shop, car wash, drive through window
free Cavs T-shirt with appointment – any b2b or service business like a hair salon, chiropractor, etc.
throw a viewing party or sponsor party at a local establishment
Hopefully, we have started the wheels spinning, and if you would like any ideas, just email back with your business and we will come up with a few ideas for you to use. Test our creativity.

If you have any questions, about this any other type of online or offline marketing in your business, give us a call at 440-299-8400. We can help you from strategy creation to mail delivery and every step of the way.

Jim & Corey